Following a long-running stint on the Las Vegas Boulevard, the performers from the revue Jubilee! gave one last perfectly timed kick in 2016. The show, known for its intricate costumes crafted by style icon Bob Mackie, ended its run due to falling audience numbers and critical commentators who labeled it a spectacle “a relic of another era”.
Now, roughly eight years later, the showgirl, or at least the showgirl aesthetic, is making a comeback.
Referred to as the “master of glitz”, Mackie has made over-the-top showgirl glamour his signature style, outfitting everyone from screen legends to music superstars. Recently, a “see-through” bodysuit he designed for Cher in 1978 fetched $57,600, well over its estimated price, while a shimmering beaded bodysuit with shiny wings that Mackie designed for Tina Turner for a 1977 performance sold for $19,200.
“I believe it looks more enticing for the younger performer who is looking for something other than what they were accustomed to”, he stated in an interview with a newspaper. “New stars are embracing a glamorous, more spectacular, breathtaking, entrance-making statement.”
It’s a look that made its way all the way to the heart of the cultural zeitgeist in 2025 largely due to a chart-topping superstar. Recently, the entertainment titan wore one of Mackie’s original Jubilee! costumes on the cover of her new musical project. The crystal-covered bra and thong, plumed armbands and glittering headpiece were tailor-made for a record called The Life of a Showgirl.
The singer has company. This year, showgirl inspirations have been adopted by music artists including Miley Cyrus as they whizzed across concert platforms in glitter, strategic openings and feathers, illuminated against camp sets. Her fashion curator a fashion expert explained to a style publication he wanted to bring “a stage persona” to her Radical Optimism tour – drawing from pictures from the 1950s, her performers wafted giant ostrich feather fans.
These artists and other chart toppers also reference classic entertainment forms, including classic theater and ensemble references. The outcome are worlds away from the 1990s era Britney Spears era of crop tops and baggy pants, and hip-hop inspired dance moves that came before them.
But some critics are convinced with this showgirl renaissance. An ex-showgirl, a former Jubilee! showgirl who danced in the 2000s says the trend is “confusing”. She thinks the word showgirl title is being “treated as an catch-all phrase including everything from The Radio City Rockettes to Broadway performers and now seemingly modern pop stars.”
For millennial and modern stars, Mackie’s retro designs have become highly covetable. In 2024, Zendaya honored to one of Mackie’s iconic muses, Cher, when the actress wore a translucent sequined dress designed by the designer in 2001, which was similar to one he created for Cher to wear in 1967. Later that year, Miley Cyrus paid an significant price to buy the Mackie beaded mini dress she had worn earlier in the year to perform at the Grammys. In September, Sabrina Carpenter wore a collection of vintage Mackie designs at the MTV Video Music Awards. They are also a favorite among vintage enthusiasts.
“The showgirl aesthetic bring about nostalgia for a historical elegance,” says an archivist, head of special collections at the a Las Vegas university, who documents the story of showgirls. “Currently it is considered a sort of ‘acceptable’ allure because it has been modified. It has got all the elegance, the crystals and the glitter but without the nudity.”
The expert says this figure are integral to the identity of Vegas. She points to ex-mayor Oscar Goodman who, during public appearances, was flanked by two showgirls. Even though Las Vegas no longer has any traditional showgirl productions, Chung says they are still featured as an emblem of the city, showing up at gatherings and in advertisements. “The showgirl is still a lasting symbol of Vegas glamour,” the expert says.
Hardy says the magical transformation of a showgirl persona is part of the appeal. This idea Swift references in a latest docuseries that documents the backstage action from her year-long 2023 Eras tour, which included exhausting practice sessions, training and countless concerts across 21 countries, each going on for 3.5 hours.
She recalls her own nights in the spotlight as “like running a marathon in high heels every night”. Her headdress tipped the scales at 34lbs. “I had to wear it all the way up the staircase to the performance area from the backstage area three floors below in the basement. I had to head up ahead of time for my cue so I could recover before I made my entrance. You are working hard the whole time but creating this image that it’s effortless and gorgeous and magical.”
Perhaps this is where the fascination of the showgirl really lies. In the chaos of 2025 there is a longing for fantasy. Who better to emulate than these performers, who have always personified dreams, flawlessness and a realm where nobody falters.